. You have the power to make things happen!The Art of Selling describes the basics of how you can persuade people more effectively, more ethically, and more often.

You'll also discover that there is virtually nothing on earth that brings as much personal satisfaction as being able to save another person time, money, or frustration because of the goods, products, and services you have to offer.Bestselling motivational author Zig Ziglar draws from his selling experiences to show you how to:Work smarter, not harder in your sales careerMove beyond customer service to customer satisfactionSell by design, not chanceGain control of your time and lifePolish your skills as a professional persuaderThe Art of Selling shows you the basics of how to build a more successful sales career before, during, and after the sale is made.

With these skills, you build a solid business, a more satisfying life, and a professional selling career that makes a positive difference (less)

V.S.

Ramachandran takes us on a fascinating journey intothe human brain by studying patients who exhibit bizarre symptoms and using them to understand thefunctions of a normal brain. Along the way he asks big questions: How did abstract thinking evolve?What is art? Why do we laugh? How are these hardwired into the neural mechanisms of the humanbrain, and why did they evolve? Brilliant, lucid, and utterly compelling, The Tell-Tale Brain is a pathbreakingbook from one of the leading neuroscientists (less)

The book is profusely illustrated with Indian studies to explain, accept or refute and provide empirical support to various theories and concepts in the Indian context. The objective of the book is to help readers develop information processing, problem solving the decision making abilities.

Key Features : The focus of the book is on applications. Case studies given in the book would help the readers to develop problem solving abilities and to see how a concept is translated in practice in organisations.

The exercises and questionnaires provided at the end of the chapters would help the readers to examine and appreciate the processes of decision making and information sharing in organisations . The book also provides practical solutions to OB-related problems in organisations, which can form the blueprint for action.

With its coverage and focus, the book is an indispensable text for all postgraduate students of management. The book would be interesting to all undergraduate students of management who would want to enhance their knowledge in the area and aim to specialize in OB in PG.

It is also a valuable source of reference to managers and organisational researchers. About the Author : Mirza Saiyadain Currently Professor, School of Management, Universiti Sains, Malaysia.

Prior to this, he was teaching at the Indian Institute of Management, Ahmadabad. He is an active researcher, a consultants to various organisations, and has coordinated many executive development programmers.

Prof. Saiyadain has authored many books and contributed numerous article in Indian and foreign journals.

Table of Content : Chapter 1. Introduction to Organisational Behaviour Chapter 2.

Personality and Organisation Chapter 3. Work Motivation Chapter 4.

Job Satisfaction Chapter 5. Organisational Communication Chapter 6.

Leadership Chapter 7. Authority, Power, and Politics Chapter 8.

Managing Negotiation Chapter 9. Management of Change Chapter 10.

Team Management Chapter 11. Inter-group Relations: Cooperation, Competition and Conflict Chapter 12.

Organisational Stress and Its Management Chapter 13. Organisational Culture Chapter 14.

Organisation Structure and Design (less)

Ramachandran, through his research into brain damage, has discovered that the brain is continually organising itself in response to change. A woman maintains that her left arm is not paralysed, a young man loses his right arm in a motorcycle accident, yet he continues to feel a phantom arm with vivid sensation of movement.

In a series of experiments using nothing more than Q-tips and dribbles of warm water the young man helped Ramachandran discover how the brain is remapped after injury. Ramachandran believes that cases such as these illustrate fundamental principles of how the human brain operates.

The brain ;needs to create a "script" or a story to make sense of the world, a unified and internally consistent belief system (less)

Reading Epictetus's deceptively simple words of advice is like discovering buried treasure. Let's face it: everyday life, no matter what our personal circumstances are, is fraught with difficulty.

So, what are we going to do about it? This book has real answe When all is said and done, there are only two important questions: how does one be a good person and how does one live a good life. Epictetus, the great first century sage, gives clear and practical answers to these questions in this primer for living the best possible life (less)

This volume also has a new chapter on the neurological complications of AIDS. Many new topics have been introduced and there have been major revisions to most chapters but particularly those on vascular disease, the dystonias, Alzheimer's disease and dementia, parkinsonism, neuromuscular diseases, multiple sclerosis and the neurological consequences of neoplasms.

This highly successful text continues to provide clear and lucid explanations of how to diagnose and treat common neurological disorders - essential reading for every physician. New material is included on extradural haematomas, the Lambert Eaton myasthenic syndrome, inflammatory myopathies, Huntington's disease, the Lesch-Nyhan syndrome, cerebral malaria, the anterior spinal artery syndrome, chronic inflammatory demyelinating neuropathies, sarcoidosis, the MTPT parkinsonism model, multiple system atrophy, lipoidoses and the Arnold-Chiari malformation.

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V.S.

Ramachandran takes us on a fascinating journey intothe human brain by studying patients who exhibit bizarre symptoms and using them to understand thefunctions of a normal brain. Along the way he asks big questions: How did abstract thinking evolve?What is art? Why do we laugh? How are these hardwired into the neural mechanisms of the humanbrain, and why did they evolve? Brilliant, lucid, and utterly compelling, The Tell-Tale Brain is a pathbreakingbook from one of the leading neuroscientists (less)

V.S.

Ramachandran takes us on a fascinating journey intothe human brain by studying patients who exhibit bizarre symptoms and using them to understand thefunctions of a normal brain. Along the way he asks big questions: How did abstract thinking evolve?What is art? Why do we laugh? How are these hardwired into the neural mechanisms of the humanbrain, and why did they evolve? Brilliant, lucid, and utterly compelling, The Tell-Tale Brain is a pathbreakingbook from one of the leading neuroscientists (less)

Julie Buxbaum is a graduate of the University of Pennsylvania and Harvard Law School. The Opposite of Love is her first novel (less)

The subject coverage in this text is comprehensive, has depth and is relevant. Over the years, the environment in which businesses operate has been changing and companies have changed or adjusted their marketing mantras.

There is a saying, -whatever fails to change, fails to survive. -Therefore, with the opening up of the economy, privatisation, and globalisation, the marketing scenario in India and elsewhere is undergoing rapid changes and business are becoming increasingly proactive in anticipating and responding to changes and taking advantage of new opportunities.

Despite the changes and introduction of newer concepts, companies need to be customer-and-market driven. Fundamental concepts, such as segmentation, targeting, and positioning are very relevant today.

The significance of brand is becoming more and more relevant across the Globe. This book is written keeping focus on the needs of Indian students.

A full chapter is devoted to Rural Marketing with some comprehensive cases. The text is simple and easy-to-read with many suitable examples.

Most of the examples relate to Indian businesses. Many examples from other countries have also been included keeping in view the present context of open borders for companies.

The book has been divided in eight parts in order to provide some form of structure. These parts have been further divided in twenty-six chapters.

A key feature of this book is that it has 42 cases, some of them in detail. This provides much choice to select suitable cases for discussion.

Besides, these cases also serve as more detailed examples portraying real life business situations and offer deep insight to students into the game of marketing warfare (less)

Today the world's greatness is being undermined by people using various means to steal other people's dreams and money. Rather than participate and innovate in the marketplace, generating goods and services that benefit society, people are increasingly vying for political advantage to live at the expense of othe In this influential book, Tracy reminds us that our greatness is based on honesty, integrity and fair dealing.

Tracy proves that this something for nothing attitude has never been the way of the world and helps readers set a personal and culture-wide agenda for change (less)