The hour-a-day approach makes what can be an overwhelming task feel approachable -- perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with developing an email marketing strategy. Full of interesting case studies, step-by-step guides, checklists, quizzes, and hands-on tutorials, this book is sure to help marketers and advertisers at all levels develop, implement, and measure successful email marketing campaigns.

About the Author Jeanniey Mullen is a leading expert in email marketing and has more than two decades' experience helping B2B and B2C clients such as IBM, Yahoo!, and American Express harness the power of a digital dialog to drive revenue, improve brand impact, and enhance customer relationships. She founded and is executive chairperson of the Email Experience Council, is a frequent keynote speaker at industry trade shows, authors a ClickZ column, and has appeared in the Wall Street Journal and New York Times.

David Daniels is a research director at JupiterResearch focused on email marketing and operations. He maintains a popular blog (http://weblogs.

jupiterresearch.com/analysts/daniels/) and is a frequent presenter, keynote speaker, and panel moderator at key industry tradeshows, including DMA, shop.

org, Email Insider Summit, and SIPA. Table of Contents Foreword.

Introduction. Chapter 1 Understanding Email Marketing Today.

Chapter 2 The Five Critical Elements of Every Email You Create. Chapter 3 Getting Ready to Build Your Email Marketing Efforts.

Chapter 4 What Happens Once You Send Your Email. Chapter 5 Eight Key Drivers of Your Email Campaign 77 Chapter 6 Preparing Your Email Marketing Strategy.

Chapter 7 Month 2: Ensuring Success as You Launch Your Campaign. Chapter 8 Month 3: Adding Bells and Whistles.

Chapter 9 Getting Ready for Year 2 and Beyond. Appendix A Vendor Resource List.

Appendix B Email Checklists. Glossary.

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