What resulted was Apple. When Sergey Brin and Larry Page met at Stanford, they were in their early twenties.

They were soon to start Google.Todays teenagers are our smartest generation yet.

They are tomorrows entrepreneurs, investors, managers, policy makers, watchdogs and of course, consumers. But do you know what the corporate and business world is all about? How do businesses touch everyones lives? What really makes an entrepreneur tick? How does the engine of a company run? Who is a social entrepreneur? And why do we need the world of businessis business good or bad for us?If you are curious, come join Subroto Bagchi and a group of smart teenagers on their exciting voyage of discovery, and in the process, get yourself a teen MBA! About the Author : Subroto Bagchi is chairman of MindTree, one of Indias most admired software companies.

He is Indias bestselling author of business books, with titles like The High Performance Entrepreneur, Go Kiss the World and The Professional to his credit. His books have been translated into Hindi, Marathi, Malayalam, Tamil, Korean and Chinese (less)

There are ideas to help you find new customers, increase the Loyalty of the customers you already have, create great promotional material and make your business stand out from the crowd. About Author : Andrew Griffiths is a professional marketing consultant.

His company, The Marketing Professionals, provides practical and creative marketing advice and solutions to both large corporations and small business operators. Contents : Acknowledgements Section1: Getting started Section 2: Does your business stand out from the crowd' Section 3: Do you make the most of the customers you already have' Section 4: How do you generate free 'word-of-mouth' advertising/ Section 5: Are you willing to try a few unusual ideas Section 6: Do you encourage your staff to build your business' Section 7: Do you make it easy for people to buy from you' Section 8: Do you have smart, hard-hitting promotional material' Section 9: Would you like to make everday advertising ideas work for your business' Section 10: Does your business have credibility' Section 11: Are you willing to go out and chase business' Section 12: Do you think like a customer' Section 13: Is your business promoted in as many places as possible' Bonus Section-Another 20 easy marketing ideas for your business Appendix: Blank forms that may come in handy (less)

The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them.

This book will help you: Push past writers block Grab and keep readers attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage (less)

2. State of agricultural development in Assam.

3. Spread of new agricultural technology in Assam and general and Barpeta District in particular.

4. Adoption of agricultural technology in Barpeta District: a farm level analysis.

5. Role of agricultural extension personnel in percolation of new technology.

6. Factors and constraints affecting adoption of new agricultural development.

7. Summary, conclusions and suggestions.

Bibliography. Appendices.

"In this study an attempt has been made to identify the factors that influence the adoption or non-adoption of new technology in Indian agrarian situation in general and the agricultural situation of Barpeta District of Assam in particular. Identification of such factors would obviously help us to some extent to know how we will be able to use modern agricultural technology for agricultural growth and what measures are to be taken by the govt.

as well as by the farmers for adoption of modern agricultural technology. The present investigation was (less)

She walked her chosen path alone, trusting no one. For beyond the frozen hall of her youth was a world of even greater mystery and danger.

Now the world's leading expert in the field of ice-cave study, Lara is on a search for healing microorganisms, but also for the source of her nightmares - the cold, dark corners of her childhood. Only one man has the will and the power to help her: Nicolas De La Cruz.

Dangerous and arrogant, centuries of hunting and killing have taken their toll on him but he still longs to feel sensual love without the hunger for blood. A tenuous trust emerges between Lara and Nicholas, and a passion neither of them has ever experienced but, as much as they long for a future as lifemates, they are also haunted by the unknown dangers of the dark (less)

I.M.

E), a coaching institute that aids scores of aspirants by helping them crack the entrance exams and interviews of CAT, and other premier Management exams. The book follows a very systematic approach and arms readers with ample tips to help them do well in any interview.

It also has an FAQ section for interviews, and a case-based section for group discussions. Some of the chapters in the book are Points for GD Topics, Cases for Practice, Interview Basics, Past Interview Questions, Group Tasks Basic and Extempore Features, and GD Topics for Practice (less)

You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively (less)

a. Kettle) is a full-featured open source ETL (Extract, Transform, and Load) solution.

Although PDI is a feature-rich tool, effectively capturing, manipulating, cleansing, transferring, and loading data can get complicated. This book is full of practical examples that will help you to take advantage of Pentaho Data Integration's graphical, drag-and-drop design environment.

You will quickly get started with Pentaho Data Integration by following the step-by-step guidance in this book. The useful tips in this book will encourage you to exploit powerful features of Pentaho Data Integration and perform ETL operations with ease.

Starting with the installation of the PDI software, this book will teach you all the key PDI concepts. Each chapter introduces new features, allowing you to gradually get involved with the tool.

First, you will learn to work with plain files, and to do all kinds of data manipulation. Then, the book gives you a primer on databases and teaches you how to work with databases inside PDI.

Not only that, you'll be given an introduction to data warehouse concepts and you will learn to load data in a data warehouse. After that, you will learn to implement simple and complex processes.

Once you've learned all the basics, you will build a simple datamart that will serve to reinforce all the concepts learned through the book. A practical, easy-to-read guide that gives you full understanding of the Pentaho Data Integration tool and shows you how to use it to your advantage to manipulate data What you will learn from this book: Install Penataho Data Integration and get familiar with the graphical designer Spoon Work with files to get data from simple input sources, preview, and send it back in any of the common output formats Perform basic transformation operations on data such as performing calculations, adding constants, counting, filtering, ordering, and searching data Solve real-world problems by manipulating the flow of data by combining or splitting it Solve sophisticated problems such as normalizing data from pivoted tables with ease Explore the various PDI options to validate data and to handle errors Connect to a database engine of your choice to get and store information coming from any source Perform advanced operations with databases such as loading data dimensions Create advanced processes such as nesting jobs, iterating on jobs and transformations, and creating subtransformations Implement business processes by scheduling tasks, checking conditions, organizing files and folders, sending emails with alerts, and treating errors in a way that meets your requirements Approach As part of Packt's Beginner's Guide, this book focuses on teaching by example.

The book walks you through every aspect of PDI, giving step-by-step instructions in a friendly style, allowing you to learn in front of your computer, playing with the tool. The extensive use of drawings and screenshots make the process of learning PDI easy.

Throughout the book numerous tips and helpful hints are provided that you will not find anywhere else. The book provides short, practical examples and also builds from scratch a small datamart intended to reinforce the learned concepts and to teach you the basics of data warehousing.

Who this book is written for This book is for software developers, database administrators, IT students, and everyone involved or interested in developing ETL solutions, or, more generally, doing any kind of data manipulation. If you have never used PDI before, this will be a perfect book to start with.

You will find this book is a good starting point if you are a database administrator, data warehouse designer, architect, or any person who is responsible for data warehouse projects and need to load data into them. You don't need to have any prior data warehouse or database experience to read this book.

Fundamental database and data warehouse technical terms and concepts are explained in easy-to-understand language. About the Author Maria Carina was born in a small town in the Patagonia region in Argentina.

She earned her Bachelor degree in Computer Science at UNLP in La Plata and then moved to Buenos Aires where she has lived since 1994 working in IT. She has been working as a BI consultant for the last 10 years.

At the beginning she worked with Cognos suite. However, over the last three years, she has been dedicated, full time, to developing Pentaho BI solutions both for local and several Latin-American companies, as well as for a French automotive company in the last months.

At present, she lives in Buenos Aires, Argentina, with her husband Adrian and children Camila and Nicolas (less)

The wind beneath my wings/Nabaneeta Dev Sen. 2.

A heritage of heresy within tradition/Vina Mazumdar. 3.

A daughter of Awadh/Zarina Bhatty. 4.

A struggle for space/Hema Sundaram. 5.

The Tyranny of tradition/Leela Gulati. 6.

Wings come to those who fly/Maithreyi Krishna Raj. 7.

The times that are a-changing/Priti T. Desai.

8. Uneven earth and open sky/Saroja Kamakshi.

9. Abode of colour/Vijaya Mehta.

10. Striking new roots/Sushil Narulla.

11. Matriliny within patriliny/Jasodhara Bagchi.

12. Three generations of women/Mary Roy.

Afterword: the colonised coloniser/Arlie Hochschild. Select bibliography.

About the editors and contributors. "Several books have been written about the position of women in India's patriarchal society.

This collection of twelve narratives, however, focuses not so much on women's subservient position vis-a-vis men, but on women's relations with each other. With the authors locating their personal struggles within those of three generations of women in their families, these narratives span a period of over 100 (less)

His second best-seller, Go Kiss the World, was the story of his life, a motivation to young people that anyone can achieve. But as Subroto Bagchi says: 'Go Kiss the World did not provide a tool kit.

' In The Professional he gives us his knowledge, based on his lifelong experience, of what it takes to be a professional, what qualities you need to become a great professional, and what are the challenges of the future a professional must be prepared for. Most importantly, he asks, and gives answers, to the toughest question every professional faces: Is what I am going to do now, faced with a difficult decision and multiple options, the professional choice to make? In a world where a 'sub-prime crisis' and a 'Satyam saga' were incomprehensible; where the global economic meltdown has affected the livelihoods of millions of people; (less)

..

Lyrical, spare, and charmingly self-deprecatory Amitabha Bagchi's debut novel is a deeply funny account of growing up intelligent, sensitive, ambitious, and confused (less)

He didn't know how to "manage" a company, but he did know about the principal, of athletic competition and democracy: keeping score, having fun, playing fair, providing choice, and having a voice. With these principals he created his own style of management -- open-book management.

The key is to let everyone in on financial decisions. At SRC, everyone learns how to read a P&L -- even those without a high school education know how much the toilet paper they use cuts into profits.

SRC people have a piece of the action and a vote in company matters. Imagine having a vote on your bonus and on what businesses the company should be in.

SRC restored the dignity of economic freedom to its people. Stack's "open-book management" is the key -- a system which, as he describes it here, is literally a "game," and one so simple anyone can use it.

As part of the Currency paperback line, the book includes a "User's Guide" -- an introduction and discussion guide created for the paperback by the author -- to help readers make practical use of the book's ideas. Jack Stack is the president and CEO of the Springfield Remanufacturing Corporation, in Springfield, Missouri.

The recipient of the 1993 Business Enterprise Trust Award, Jack speaks throughout the country on "The Great Game Of Business" and "Open Book Management." About the Author : Jack Stack has contributed to The Great Game of Business as an author.

JACK STACK is President and CEO of SRC Holding Corporation, an employee-owned company that supplies remanufactured engines to the transportation industries. He lives in Springfield, Missouri.

BO BURLINGHAM is an editor-at-large of "Inc," magazine and lives in Cambridge, Massachusetts. They are the authors of the bestseller "The Great Game of Business," "From the Hardcover edition.

" (less)

The 80 Minute MBA is for anyone in business who wants to get ahead without going back to school. A formal business education lines as the next person, but what if you want inspiration, creative thinking and set of dynamic approaches in less time than it takes most meetings to get past coffee and biscuits?Richard Reeves and John Knell have sorted the great business ideas and key issues from the rest, so you don't have to.

They cover all the crucial topics including leadership, sustainability and ethics, community-building, corporate culture and finance - delivered in a way that will really make you sit up and think.The 80 Minute MBA will wake up your mind with fresh ideas and save you a bundle on getting ahead in business.

Table Of ContentsIntroduction Sustainability Leadership Culture Cash Conversation General resources Bibliography (less)

.inspirational reading for any new Indian entrepreneur'--Frontline Difficult though setting up a business is, becoming a high-performance entrepreneur is harder still.

And yet, of the many thousands who try, there are those who go on to become successful; some even graduate to setting up companies that hold their own against the toughest competition, becoming icons of achievement (less)

..

Lyrical, spare, and charmingly self-deprecatory Amitabha Bagchi's debut novel is a deeply funny account of growing up intelligent, sensitive, ambitious, and confused (less)

The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them.

This book will help you: Push past writers block Grab and keep readers attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage (less)

On Day 10 the author gives a series of MBA mini courses on research public speaking negotiating international business and more. This third edition of Steven Silbiger's bestselling book has the latest facts figures and trends as well as information on ethics in business post-Enron and personal finance.

All-new mini-courses in property investment business writing leadership coaching and financial planning have also been added. Prospective MBAs can use The 10-Day MBA to decide if they want to pursue a degree; those about to enter business school can use it to get a BIG head start on the competition; and those without the time and money can get the equivalent (less)

He didn't know how to "manage" a company, but he did know about the principal, of athletic competition and democracy: keeping score, having fun, playing fair, providing choice, and having a voice. With these principals he created his own style of management -- open-book management.

The key is to let everyone in on financial decisions. At SRC, everyone learns how to read a P&L -- even those without a high school education know how much the toilet paper they use cuts into profits.

SRC people have a piece of the action and a vote in company matters. Imagine having a vote on your bonus and on what businesses the company should be in.

SRC restored the dignity of economic freedom to its people. Stack's "open-book management" is the key -- a system which, as he describes it here, is literally a "game," and one so simple anyone can use it.

As part of the Currency paperback line, the book includes a "User's Guide" -- an introduction and discussion guide created for the paperback by the author -- to help readers make practical use of the book's ideas. Jack Stack is the president and CEO of the Springfield Remanufacturing Corporation, in Springfield, Missouri.

The recipient of the 1993 Business Enterprise Trust Award, Jack speaks throughout the country on "The Great Game Of Business" and "Open Book Management." About the Author : Jack Stack has contributed to The Great Game of Business as an author.

JACK STACK is President and CEO of SRC Holding Corporation, an employee-owned company that supplies remanufactured engines to the transportation industries. He lives in Springfield, Missouri.

BO BURLINGHAM is an editor-at-large of "Inc," magazine and lives in Cambridge, Massachusetts. They are the authors of the bestseller "The Great Game of Business," "From the Hardcover edition.

" (less)

But the good news is that - because those intelligences are already lying dormant deep within you - you can learn how to harness these powers for yourself. Effectively youll become your own guru - and once youve discovered how to tap into your hidden resources, youll find yourself rapidly shortening the learning curve to both happiness and profits! Written in an engaging style by former journalist Olivia Stefanino, Be Your Own Guru is intriguing, inspiring and above all, accessible.

About the Author : Described as a business intuitive by her peers, Olivia Stefanino has spent nearly ten years helping individuals and businesses achieve excellence in her capacity as a coach, consultant and trainer. In 1990 Olivia began exploring the subjects of leadership and success - which led to an extensive study of the power of the mind, both from the traditional western and more esoteric eastern perspectives.

Olivias personal journey has led to her becoming a Master/Teacher of Reiki. Gaining qualifications in Neuro Linguistic Programming, Hypnosis, Time Line Therapy, Reiki and Counselling, Olivia started combining her business and personal skills to develop innovative training programs for personal leadership, team excellence and business strategy in the mid-1990s.

A mentor with The Princes Trust and a member of both the Public Speakers Association and the Chartered Institute of Personnel Development, Olivia is now studying psychometric assessment for Emotional Intelligence. Olivia contributes to Start Your Business Magazine, Todays Therapist Magazine, Average Girl Magazine and has appeared in Yoga Magazine, Red Magazine, Natural Health and Wellbeing, and Positive Health (less)